The SEO and Marketing Associate (Contract) is responsible for increasing traffic to the Girlgaze.com website, SEO, and help create engaging, strategic, and effective marketing content and strategies supported by data that targets our primary buyer types across multiple digital channels (i.e., web content, mobile, email, SEM, and SEO). You will manage activities such as keyword strategy, on-page SEO, technical SEO, and content strategy. Working alongside sales, product and social, the SEO Specialist/Marketing Associate must be a collaborative and passionate problem solver focused on identifying and creating strategies that will harness the attention of advisors. You will be equipped with modern SEO tools and strategies that will make you effective and efficient.
RESPONSIBILITIES:
Responsible for SEO audit, strategy and optimization of Girlgaze channels
Perform keyword research
Optimize copy and landing pages
Execute back-end SEO such as schema, sitemaps, crawlability, etc.
Partner closely with customer-facing teams to align marketing strategy with acquisition/retention initiatives
Run email campaigns through our CRM
Rigorously test, analyze, and optimize marketing content performance
Own funnel analytics and reporting for web experiences targeted at primary buyer types
Ensure online marketing channels are in alignment with our brand narrative and voice
Work independently and collaboratively with cross-functional teams in a fast-paced environment
REQUIREMENTS:
Bachelors degree
2+ years' SEO and marketing experience (design experience a plus)
Proficient with WordPress
Experienced with Google Analytics, Search Console, SEMrush, Ahrefs, etc. (whatever else needed; ie React)
Passionate about SEO and proactively embrace mission-driven initiatives
Understanding of web analytics, SEO, A/B testing, tagging, and content management
Strong communication, writing, and project management skills
Experience with demand generation tools in a B2B environment is preferred
Possesses a positive attitude, good sense of humor, and the ability to be empathetic towards the needs of customers and prospects
THE RIGHT PERSON FOR THIS JOB WILL:
Believes in our mission
Be hungry and take initiative
Have a positive and "can-do" attitude
Communicate and meet deadlines
Have superb social skills
Be process-oriented
Be passionate for the cause
ABOUT GIRLGAZE:
Girlgaze is a multi-side platform company built on a mission, to close the gender gap and to champion diversity, inclusion and representation across the creative industry. Girlgaze not only challenges companies across the creative industry to stand up and make solid, not momentary, long lasting commitments toward equality and respect, and elimination of biases, it offers a solution to help hirers do so. Through the power of its innovative technology platform, the Girlgaze Network (available through girlgaze.com), Girlgaze connects its extraordinary, global, curated community of womxn and non-binary creative talent with the world’s best companies and hirers.